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The Logo as the Main Element of UMDNJ’s Visual Identity

The University’s logo is a registered trademark and may not be altered in any way. (See umdnj.edu/umcweb/logoweb for usage guidelines and information about using the logo for printed material and for the web.)

The official logo consists of the shield, the UMDNJ acronym, and the full name of the University spelled out. Within the logo system, each school has a variation that includes the full name of the school spelled out. One or the other must appear prominently on all printed material. Guidelines appear below for web communications.

In addition to the official logo, a circle brandmark has been created and includes both the shield and the full name of the University in a more compact format. This was designed as an identifier and unifier to be used with the names of individual units.

The circle brandmark was also designed to eliminate the proliferation of individual logos that undermine the purpose of a unified visual identity. As members of the UMDNJ family, individual centers, institutes, department and divisions may not have their own logo outside the parameters that the visual identity program allows. Logos existing prior to February 1, 2005 are grandfathered but must be used in tandem with the UMDNJ brand.

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