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Visual Identity Guidelines

Use of Color and Fonts in Printed Material

Red (PMS 200) is the official color of the UMDNJ logo along with black. In printed materials, the use of red as an "identifier" is strongly urged. The logo must appear either in red/black, in all black, or reversed against a dark background. It is permissible to render the UMDNJ logo in metallic gold, silver or bronze.

The font used for the logo is trajan. Fonts chosen should compliment trajan, and script fonts should not be used at all for the "UMDNJ" initials.

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