Specifications - The Official Logo
The official UMDNJ logo is the shield, the initials, and the University name spelled out. The core element of the logo is a printed shield composed of three areas representing the main missions of the University: a book for education, a flask for research, and a stylized caduceus for clinical care.
The circle brandmark is a variation for use as an emblem primarily on items other than stationery. It is also designed as a brandmark on printed materials and advertising where it is not the primary logo. The circle brandmark is not a substitute for the official logo and cannot be used interchangeably. However, it may be approved for use as an element in distinct logos for University entities such as institutes and centers.
In order to maintain consistent brand identity across a wide variety of applications, it is essential to observe the guidelines and specifications contained in this guide. All UMDNJ-related marketing materials, either print or electronic, must carry either the appropriate logo or the circle brandmark according to the appropriate size specifications outlined in these guidelines.
The logos are black and red and have black and white versions as well as all white versions for printing on dark backgrounds. Any changes to the logo or rearrangement of its elements or any color changes other than those indicated will be considered non-conforming and inappropriate.
The UMDNJ identity program recognizes the complexity of the University and anticipates the need to resolve individual logo usage issues as they arise. All requests for resolution of such issues shall be directed to the Department of University Affairs, 973 972-3474.
The logos and brandmarks are available at this web site where e lectronic files may be downloaded and the logo and brandmark may be printed in camera-ready format.