Logo Guide
Usage Guide - The Brandmark
As with the Official logo, the brandmark must be used in accordance with the following guidelines in order to insure a consistent brand identity across a broad range of applications. Please refer to the section below for these specifications as well as information regarding 1, 2 and 4 color reproduction.
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Area of Isolation: As with the official logo, use the width of the top right section of the shield to measure the clear area around the circle. |
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Minimum size: In order to maintain clear reproduction the brandmark must appear no smaller than .5² from far left edge to far right edge. |
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For reproduction on newsprint a minimum size of .75² wide is required. |
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For consistent color reproduction use the following specifications:
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2 colors on coated stock: |
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100% Pantone 200 C, 100% Black |
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2 colors on uncoated stock: |
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100% Pantone 200 U, 100% Black |
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4 color process: |
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Red = 10c, 100m, 60y
Black = 100k |
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For 1 color applications, the Brandmark should appear in 100% black. |
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The Brandmark may knockout to solid white when appearing on dark backgrounds. |
