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The University of Medicine and Dentistry of New Jersey is a diverse academic community, and this diversity adds value and strength to the institution. UMDNJ is comprised of eight schools, a behavioral health unit, a major teaching hospital, institutes and centers of excellence -- all span the State in their impact and importance. However, the University is committed to its image as one university and believes that all the schools and units will benefit from a clear association with a strong central brand.
Visual Identity Program
A strong visual identity program helps reinforce the central brand through consistent use of graphics, typefaces and messages. This identification is a significant force in improving recognition and in advancing the capabilities of the University and its many components. Adherence to such a program conveys a visual impression of cohesiveness and coherence, helps eliminate visual confusion and unifies and strengthens the visual recognition and understanding of UMDNJ.
Every school, unit, program, center or any entity associated with UMDNJ should adhere to the visual identity program. Not only will this strengthen recognition of the central brand, it will also associate individual entities with an established academic health sciences center recognized for excellence.
Implementation of the Visual Identity Program
UMDNJ encourages standardized visual elements and formats to present a unified visual image of the University. The Department of University Advancement and Communications is the University’s resource for implementing the various elements into communications, approving visual identity formats and assisting with the establishment of style guidelines. These guidelines apply to:
- Printed communications such as brochures, newsletters, magazines, flyers.
- The UMDNJ Web Site and all web pages linked to the umbrella site.
- Advertising and public service announcements
- Stationery, business cards, invitations and the like. ( See University policy.)
- Any other materials that project a visual image of UMDNJ.
There are guidelines specific to printed material and others specific to web sites, but the two have many common features. Questions about the appropriate application of the visual identity program should be directed to the Department of University Advancement and Communications. These questions must be resolved before production on a particular project begins.
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