UNIVERSITY POLICY

SUBJECT:

ADMINISTRATION

TITLE:

PAID ADVERTISING

 

CODING:

00-01-10-100:00

ADOPTED:

07/01/87

AMENDED:

01/09/06

                                                                                                                LAST REVIEWED: 01 /09/06
I.        PURPOSE

To ensure careful consideration before paid advertising is used by the University.

II.       ACCOUNTABILITY

Under the direction of the Vice President for University Affairs, the Director of University Marketing Communications shall ensure compliance with this policy. The Director of University Marketing Communications in concert with the Deans, Vice Presidents and President/CEOs of the Healthcare Units shall implement this policy.

III.      APPLICABILITY

This policy is applicable to paid advertising as detailed in Section IV. Policy, and does not apply to Human Resource recruitment related advertising.

IV.     POLICY

Requirements:

1.       The University's Schools and Units are to pursue paid advertising in print or broadcast media in accordance with this policy.

2.       Should a member of the faculty or staff believe that a paid advertisement is imperative for the benefit of the University, or one of its schools, hospitals, or programs, a detailed request, in writing, must be submitted to the appropriate Dean, Vice President or President/CEO of the Healthcare Unit for review and initial approval.

a.      The request should contain details about what the advertisement in the selected medium - newspaper, journal, magazine, radio or television station - is expected to achieve; why the medium is desirable and its circulation or audience; cost of the advertising (including preparation), and deadline for final copy. Promotional material used by the publication or broadcast outlet to solicit the advertisement is helpful in evaluating the proposal.

b.      The requesting School/Unit or department must also indicate a source of funds for the advertising.

c.      The Director of University Marketing Communications shall be available to advise and assist in the preparation of the proposal.

3.       Upon approval by the Dean Vice President or President/CEO of the Healthcare Unit, the proposal is to be submitted to the Vice President for University Affairs for evaluation. The Vice President for University Affairs will, in turn, call on the Director of University Marketing Communications for a review and approval with regard to editorial content, accuracy of University‑related information and policy.

4.       The Director of University Marketing Communications will inform the Vice President for University Affairs of all such approvals and prepare material to be forwarded to the Dean, Vice President or President/CEO of the Healthcare Unit through the Vice President for University Affairs about any advertising prior to publication or broadcast.

By Direction of the President:

_______________________________
Vice President for University Affairs

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